Fractional CMO leadership and media strategy from a four-time Emmy Award winner with 30 years in the newsroom. We know what makes people stop, watch, and act — because we've spent a career doing it on deadline.
Years in TV news — from the field to the control room
Emmy Awards for storytelling and production
Marketing strategy multiplied by media expertise
Draft is never the final cut. We edit until it lands.
Whether you need a seasoned marketing leader at the table, a strategist to sharpen your plan, or a media pro to get you camera-ready — we plug in where you need us most.
Executive-level marketing leadership without the full-time overhead. We own the strategy, lead the team, and report on what moves the needle.
A clear-eyed outside view of your brand, your message, and your market — and a practical plan your team can actually run with.
Thirty years behind the anchor desk and in the edit bay. We help you earn coverage, own the interview, and produce video people finish watching.
They know funnels and dashboards — but not how an assignment editor decides what makes air, or how to tell a story in 90 seconds that people remember.
MediaX2 brings both: the instincts of a 30-year broadcast journalist and the discipline of a marketing executive. That's the multiplier.
For 30 years, Xochitl Underwood has worked in television news — reporting, producing, and leading teams that put stories on air every single day. Along the way: four Emmy Awards and a 2021 induction into the Nevada Broadcasters Association Hall of Fame.
Now, from Las Vegas, she brings that newsroom DNA to businesses and nonprofits that need to be heard — in English and Spanish: the instinct for what's a story, the discipline of a live deadline, and production know-how across every part of the process — from pitch to final cut.
Every great broadcast follows a rundown. So does every engagement — clear segments, clear owners, and a hard out.
We listen first. Your goals, your audience, your competition, and what's worked (or hasn't).
READYWe find your angle and build the plan — message, channels, budget, and how we'll measure success.
READYWe execute alongside your team: content, campaigns, media outreach, video, and on-camera prep.
READYLaunch, measure, refine. You get straight-talk reporting on results — not just activity.
● ON AIRTell us what you're trying to build, launch, or fix. We'll tell you honestly how we can help — and if we're not the right fit, we'll point you to who is.